Restaurant chain leaders say inflated pricing and direct delivery are winning third-party delivery strategies
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Salata Salad Kitchen and ZaLat Pizza executives said during Restaurants Rise powered by MUFSO as a panelist about the tips on how they worked with the third-delivery company such as Uber Eats and Doordash. Both recommended to keeping communications with partners to maintain their brand recognition on the delivery platforms. Salata tried Direct Delivery which orders are made on their website to keep their customer data but delivery will be transferred to third-party platforms. Also, other topics were discussed in the event such as inflated pricing, designing the area for delivery pick-up for deliverer's efficiency.