An American hotel expatriate’s view on Chinese culture: Perspectives on cultural dimensions and managerial philosophies [Summary]

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Date
2020-11-29
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Publisher
Virginia Tech
Abstract

This study can provide industry practitioners with actual practical guidelines when employees encounter people from East Asian countries as peer colleagues or customers at the property. It is recommended to make them notice the cultural difference that could lead to making a substantial difference for customer satisfaction. And it has to be really specific and practical. Some examples are provided such as; Asian culture is not accustomed to holding the door for the next person coming, the way to ordering food and eat at the restaurant in the United States might be the challenge for the Asian customers, etc. Those misunderstandings can be critical for employers in the hospitality industry when they try to hire culturally diverse employees or serving guests from different cultural backgrounds.

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Keywords
Cultural difference, Customer relationship management, Hospitality industry
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