Now showing items 1-1 of 1

    • Corporate Social Responsibility and Brand Value in Luxury 

      Bravo Gonzalez, Ramon (University of Glasgow, 2017-06-12)
      One of the most important assets that luxury firms have is brand value, an intangible asset influenced by consumer and company-led actions. CSR is a company-led action, which depending on how it is managed, can either ...