The conventional method for obtaining transient rheological data on short glass fiber-filled polymeric fluids is to use the parallel disk (PP) geometry in a rotational rheometer. Using the PP geometry large transient stress overshoot behavior was observed during the startup of flow measurements on a 30 wt% short glass fiber-filled polybutylene terephthalate. A contributing factor to this behavior is believed to be induced fiber collisions caused by the inhomogeneous velocity field (radial varying velocity gradient). A novel approach was taken in which a "donut" shaped sample was used in a cone-and-plate device (CP-D) to maintain a sufficient gap to fiber length ratio. The magnitude of the first normal stress difference was reduced by 70%, and the time to reach steady state was reduced by 100 strain units. The Lipscomb model coupled with the Folgar-Tucker model for the evolution of fiber orientation was fit to the stress growth behavior measured using both the PP geometry and CP-D resulting in different parameters. In addition, the fitted model parameters were found to depend on the initial fiber orientation. It is believed that the CP-D allows for an accurate determination of the stress growth behavior and eventually will allow one to obtain unambiguous model parameters. (C) 2009 The Society of Rheology. [DOI: 10.1122/1.3177348]