Despite the growing demand and support for local food, there can often be significant barriers for growers trying to tap into new markets, given specific food safety expectations, policies, and requirements. This trend is ...

Despite the growing demand and support for local food, there can often be significant barriers for growers trying to tap into new markets, given specific food safety expectations, policies, and requirements. This trend is ...

Discusses wholesale market distributors and regional food hubs, and how to market locally grown food crops to them. Also notes the results of a 2015-2016 a Virginia statewide market assessment survey.

Discusses the results of a survey of colleges and universities, direct-to-consumer markets, hospitals, public schools, restaurants, retailers and regional wholesalers.

Discusses public schools as a potential market for locally grown foods and products. Identifies school purchasing priorities, and some of the likely barriers to purchasing.

Discusses hospitals as a potential market for locally grown foods and products. Identifies school purchasing priorities, and some of the likely barriers to purchasing.

Highlights from a 2015-2016 market assessment survey are discussed in this document.

Discusses marketing perspective, and emphasizes the importance of understanding the market, before investing lots of time, effort and money.