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    Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. ...

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    Content Type
    Summary (1)
    Subjectbrand (1)franchise (1)guest satisfaction (1)lodging (1)
    quality (1)
    ... View MoreDate Issued2019 (1)AuthorNunes, Thais (1)Has File(s)Yes (1)

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

    Virginia Tech | University Libraries | Contact Us