Now showing items 1-10 of 63
An Overview of Franchising In The Hospitality Industry
(Jurnal Binus Business Review, 2010)
Nowadays, franchising is the most significant part of the hospitality industry through hotels and fast food restaurant. Franchisor gives the right to the franchisee to sell their product and service also to sub-franchise ...
Is an ‘up’ market leading to mediocrity in hotel sales?
(Hospitality News Now, 2018-01)
As a hotel sales trainer, I often conduct pre-training sales assessments during which I dig deeper into the client’s hotel sales tracking processes and look for a) response times and b) personalization. More often than ...
Year end 2011 - Birth of a New Tradition
(Hospitality Net, 2011-12-12)
At every turn when there has been an imbalance of power, the truth questioned, or our beliefs and values distorted, the change required to restore our nation has always come from the bottom up from our people. - Howard ...
Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary]
(Virginia Tech, 2016-10-01)
This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument [Summary]
(Virginia Tech, 2014-10)
This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey ...
Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
(Virginia Tech, 2015-05)
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy? [Summary]
(Virginia Tech, 2015-01)
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...
Global Hotel Review
(Hospitality Net, 2019-02-20)
Global performance review
Here is how you can distribute your hotel inventory efficiently to sell more
(Hospitality Net, 2018-08-06)
Efficient hotel distribution across right sales channels is the key to sell more room for hotels. Read on to know about the recent trends in hotel distribution management space.
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...