E-Commerce is having a profound impact on the traditional modes of selling hospitality and tourism services. This article provides an overview of three negotiation models (state your price buying, electronic request for ...

Communication of scarcity has emerged as a fundamental marketing principle in electronic commerce and for hospitality platforms in particular. We investigate the effect of scarcity cues on consumer behavior. First, we ...

With the advent of the internet and e - commerce, there has been a paradigm shift in the marketing and selling of product and services in the hospitality and tourism industry. The internet is changing the way a corporation ...