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    The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment ...
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    Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. ...
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    The Effect Of Holidays On Hotel Daily Revenue [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact ...
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    Measuring hotel channel mix: A DEA-BSC Model [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.
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    Hotel Revenue Management With Group Discount Room Rates [Summary] 

    Nunes, Thais (Virginia Tech, 2019-02-22)
    This article outlines a theoretical framework and suggests a set of equations for use by hotel executives to evaluate the discount rate the hotel offers to groups wishing to stay in the hotel.
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    Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary] 

    Nunes, Thais (Virginia Tech, 2019-03-08)
    Employees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a ...
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    Factors Influencing Hotel Outsourcing Decisions in Thailand: Modifications to the Transaction Cost Economics Approach [Summary] 

    Nunes, Thais (Virginia Tech, 2019-03-08)
    The article aims to examine the effects of variables on outsourcing decisions in the hotel industry in Thailand. It specifically seeks to test and evaluate a theoretical framework that combines transaction cost economics ...
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    The Postmerger Financial Performance of Hotel Companies [Summary] 

    Nunes, Thais (Virginia Tech, 2019-03-08)
    This study investigates the postmerger financial performance of acquiring firms in the lodging industry between 1985 and 2000. Jensen Measure Model and Market Model are used to examine long-term and short-term market measure ...
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    Relationship Selling In The Meeting Planner/Hotel Salesperson Dyad [Summary] 

    Nunes, Thais (Virginia Tech, 2019-03-08)
    Meeting planners can provide hotels with substantial revenue. Yet little empirical research has examined how hotel sales personnel might facilitate generating this business from meeting planners...
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    Guest Perceptions of Hotel Loyalty [Summary] 

    Nunes, Thais (Virginia Tech, 2019-03-01)
    This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in several ways: It sought to measure loyalty in the general population of hotel users rather than selecting a population already ...
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    Content Type
    Summary (12)
    Subjecthotel (3)lodging industry (2)acquiring firm (1)Balanced Scorecard (1)booking horizon (1)... View MoreDate Issued
    2019 (12)
    Author
    Nunes, Thais (12)
    Has File(s)Yes (12)

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

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