Now showing items 1-2 of 2
The Effect Of Holidays On Hotel Daily Revenue [Summary]
(Virginia Tech, 2019-02-22)
The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact ...
Early Mover or Late Mover Advantage for Hotels? [Summary]
(Virginia Tech, 2019-03-01)
Theories on early and late mover advantages predicate that competitive operating advantages can occur with respect to the relative timing of market entry. Suspecting that “early mover” hotels can preempt desirable ...