Purpose – Current study focus on measuring the customer based brand equity of a tourist destination (CBBETD) named Kashmir valley (India). Design – A structured questionnaire was prepared, using Man (2010) consisting of ...

Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the ...

The purpose of this research study was to investigate how processing fluency moderates the effect of value fit on attraction to hospitality organizations. Specifically, the study found that processing fluency moderates the ...

Companies increasingly rely on online communities for social customer support, to develop and nurture relationships with customers, and to generate product and service development ideas. As yet, few studies have established ...

The purpose - It is important to emphasize that a research on relationship between tourism, finance and advertisement is very rare. The aim of this study is investigation of causal relationship between these variables. Design ...

The purpose of this study is to determine the effectiveness of online advertising on different sites under the Web 2.0 philosophy in the hospitality and tourism industry (eTourism 2.0). First, an analysis is conducted of ...

Purpose – The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and methodology: To ...

Purpose – This paper aims to propose a new line of research that explores the relationship between residents and destination brand building behaviours through the concept of place attachment. Design and methodology – We ...

The environment is an intrinsic component of most tourism products, and in segments, such as rural and outdoor tourism, it is the reason for their existence. In recent years, tourists have been including respect for the ...

Using data provided by travelers to a small college town from Midwestern U.S., this research examines the influence of destination-branded, print, and online advertising media on travelers’ visitation of advertised ...