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Localized Revenue Implications of Severe Tornado Outbreaks on the Lodging Industry [Summary]
(Virginia Tech, 2019-02-26)
In 2011, significant tornado outbreaks occurred throughout the United States. The property damage from these tornadoes was record breaking at over $28 billion. The impact of these tornadic events on the lodging industry, ...
Exploring the Role Of Human Judgment in Making Discount Decisions in the Lodging Industry [Summary]
(Virginia Tech, 2019-02-26)
This study assesses the process of making pricing decisions, specifically discounts, in the lodging industry. The findings of the study enhanced the understanding of how management’s discount choice was constructed. Different ...