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Quality and Pricing in the Hotel Industry [Summary]
(Virginia Tech, 2019-03-05)
Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price ...
Using Role Play in Hospitality Sales Courses [Summary]
(Virginia Tech, 2019-03-05)
The curriculum of a typical four-year I baccalaureate program in hospitality management often encompasses a broad spectrum of subjects and competencies. Many of these are vital to successful functioning in a business ...