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Brand Management in Hospitality: An Empirical Test of The Brisoux-Laroche Model [Summary]
(Virginia Tech, 2020-02-12)
The hospitality industry in America is highly competitive, with numerous brands offering thousands of products targeting different types of American consumers.
The Brisoux and Laroche (1980) model shows that when a ...
Hospitality as an Organizational Culture [Summary]
(Virginia Tech, 2020-02-12)
In this paper, the definition of hospitality organizational culture is redefined. ⠀It recognizes its elements/dimensions and provides a conceptual framework to determine the impact of hospitality culture in non-hospitality ...
Trends and Issues in Tourism and Hospitality Higher Education: Visioning the Future [Summary]
(Virginia Tech, 2020-02-13)
This study was undertaken in 2003 visioning the trends and Issues in Tourism and Hospitality Higher Education. This recognizes five causes of change: the socio-economic and technological environment; global competition; ...
The Relative Impact of Wi-Fi Service on Young Consumers’ Hotel Booking Online [Summary]
(Virginia Tech, 2020-02-12)
The overall objective of this research was to widen the understanding of the importance of Wi-Fi while booking rooms online. Free Wi-Fi is now the most important amenity for hotels, according to recent studies. The results ...
Defining the Hospitality Discipline: a Discussion of Pedagogical and Research Implications [Summary]
(Virginia Tech, 2020-03-19)
In summary, the field of hospitality has interesting and interdependent relationships with its constituent industries (lodging, foodservice, travel, leisure, attractions, and conventions). Each independent industry takes ...
Generational Diversity in the Workplace: A Systematic Review in the Hospitality Context [Summary]
(Virginia Tech, 2020-02-13)
This report marks the first systematic review of the period from 2000 to 2016 based on demographic disparity at the hospitality workplace. This study arose from an interest in analyzing the trend of longitudinal studies ...
A Bibliometric Analysis of Lodging-Context Research from 1990 to 2016 [Summary]
(Virginia Tech, 2020-03-06)
This study presented a bibliometric analysis of lodging-context research by addressing the trend in the number of publications from year to year according to academic journals; most prolific contributors according to author, ...
Extrinsic and intrinsic motivation on work engagement in the hospitality industry: Test of motivation crowding theory [Summary]
(Virginia Tech, 2020-02-13)
The results of this study showed that intrinsic motivation played a significant role in enhancing the job performance of employees. Additionally, the study found that there was no evidence that intrinsic motivation of ...