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    Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary] 

    Kwok, L.; Yu, B. (Virginia Tech, 2016-10-01)
    This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...

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    Content Type
    Summary (1)
    Subjectcommunication (1)Facebook (1)Hospitality marketing (1)marketing (1)
    sales (1)
    ... View MoreDate Issued
    2016 (1)
    Author
    Kwok, L. (1)
    Yu, B. (1)Has File(s)Yes (1)

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

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