Now showing items 1-4 of 4
Taxonomy of Facebook messages in business-to-consumer communications: What really works? [Summary]
(Virginia Tech, 2016-10-01)
This research combines machine learning and human intelligence to analyze 2654 Facebook messages initiated by 26 hospitality companies to develop the taxonomy of Facebook messages in business-to-consumer (B2C) communications. ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
Evaluation of hotel website contents: existence-importance analysis [Summary]
(Virginia Tech, 2016-09-26)
The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study ...
Structure and Design on Menus in Hospitality in Serbia as a Significant Sales Tool in Tourism [Summary]
(Virginia Tech, 2016)
Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...