Now showing items 1-2 of 2
Expectations of working relationships in international buyer–seller relationships: Development of a relationship continuum scale [Summary]
(Virginia Tech, 2007-07-23)
This study is an attempt to develop a scale to measure expectations of buyer-seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. ...
Does corporate growth really matter in the restaurant industry? [Summary]
(Virginia Tech, 2007-03)
In this study, the authors hypothesize that growth strategies are not necessarily always performance-enhancing strategies that are sustainable. This is contrary to what industry managers tend to believe to be the outcome ...