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    Consumer research sheds light on all aspects of resort timesharing business [Summary] 

    Rezak, Sarah (Virginia Tech, 2002-09)
    Resort timesharing involves many interacting components—marketing and sales, products design, financial analysis, and resort management to name a few. This article aims to apply relevant findings in Ragatz Associates’ ...
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    Pricing strategies to maximize revenues in the lodging industry [Summary] 

    Collins, Michael; Parsa, H.G. (Virginia Tech, 2006-03)
    Price-ending strategies may be utilized by hotels to signal value or quality. The current study presents that there is a directional relationship between room rates and price-ending strategies. It demonstrates that as ...

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    Content Type
    Summary (2)
    Subject
    Marketing (2)
    Branding (1)Hospitality (1)Hotels (1)Price-endings (1)... View MoreDate Issued2006 (1)2002 (1)AuthorCollins, Michael (1)Parsa, H.G. (1)Rezak, Sarah (1)Has File(s)Yes (2)

    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

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