Now showing items 1-8 of 8
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea [Summary]
(Virginia Tech, 2011-04)
According to the OECD's 2008 statistics (Seoul Finance Internet News, 2009), Korea was ranked number one in terms of the percentage of homes with Internet access, at 80.6% of the total population. The survey also reported ...
Examining the relationship of work–family conflict to job and life satisfaction: A case of hotel sales managers [Summary]
(Virginia Tech, 2011)
The study was designed to clarify the ambivalent relationships between work-family conflict (WFC) and measures of satisfaction. Both the direct and indirect effects of WFC on job and life satisfaction were investigated. ...
Exploring online sales promotions in the hospitality industry [Summary]
(Virginia Tech, 2011)
In this study, a cognitive–affective–conative multidimensional model was hypothesized to incorporate all elements of how and why hotel customers utilize sales promotions offered over the Internet. The proposed model ...
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary]
(Virginia Tech, 2011-10-14)
Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry [Summary]
(Virginia Tech, 2011-06)
Fairness perceptions play an important role in customers’ behavior, and this study explores which consumer characteristics influence fairness perceptions of revenue management (RM) pricing in the hotel context.
Competitive revenue management for fixing quota and price of hotel commodities under uncertainty [Summary]
(Virginia Tech, 2011-09)
This article develops an artificial neural network (ANN) based forecasting model using the past profit records of hotel commodities. Based on forecasting, hotel commodities are categorised into two kinds: ones that push ...
Hospitality managers’ price-ending beliefs: a survey and applications [Summary]
(Virginia Tech, 2011-11-01)
The use of “just-below” pricing (such as pricing an item at $6.99 or $6.95, rather than $7.00) has been common in some segments of the hospitality industry (such as quick-service and mid-scale dining). The results of a ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...