The purpose of this article is to analyze the effect of hotel innovations on firm value. Specifically, this study fills a research gap in the previous literature by examining this effect through market value and by ...

Many hotels have instituted revenue management systems that incorporate minimum length of stay requirements. The hotel will refuse to book the room unless the traveler agrees to book for two, three, or more nights. The ...

This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...

The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.

The tourism industry, particularly the hotel sector, is becoming increasingly competitive and dynamic as a result of the pressures of globalized supply and demand in a context of uncertainty. The aim of this study is to ...

Considering the limitations of existing studies on the customer choice behaviour, this paper tries to use the variable precision rough set (VPRS) approach to establish a customer room choice model (CRCM) based on the logit ...