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The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary]
(Virginia Tech, 2019-02-22)
This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment ...
Hotel Branding Strategy: Its Relationship To Guest Satisfaction And Room Revenue [Summary]
(Virginia Tech, 2019-02-22)
U.S. hotel brands and international hotel brands headquartered in the United States have increasingly evolved away from being hotel operating companies to being brand management and franchise administration organizations. ...
The Effect Of Holidays On Hotel Daily Revenue [Summary]
(Virginia Tech, 2019-02-22)
The holiday effect phenomenon has been studied in industry sectors such as securities, retail, and so on. Literature is devoid of a purposeful study specific to the hospitality industry that evaluates the economic impact ...
Measuring hotel channel mix: A DEA-BSC Model [Summary]
(Virginia Tech, 2019-02-22)
In this article Data Envelopment Analysis–Balanced Scorecard (DEA-BSC) model to measure efficiency of distribution channel mix using BSC results is presented.
Hotel Revenue Management With Group Discount Room Rates [Summary]
(Virginia Tech, 2019-02-22)
This article outlines a theoretical framework and suggests a set of equations for use by hotel executives to evaluate the discount rate the hotel offers to groups wishing to stay in the hotel.
Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry [Summary]
(Virginia Tech, 2019-02-26)
In today’s world, hotel organizations contend with a highly competitive environment—an environment that is saturated with new technologies, customers who expect superior service, a drive toward innovation, and the challenge ...
Localized Revenue Implications of Severe Tornado Outbreaks on the Lodging Industry [Summary]
(Virginia Tech, 2019-02-26)
In 2011, significant tornado outbreaks occurred throughout the United States. The property damage from these tornadoes was record breaking at over $28 billion. The impact of these tornadic events on the lodging industry, ...
A Reexamination of Current Hotel Valuation Techniques – Which Approach is More Realistic? [Summary]
(Virginia Tech, 2019-02-26)
This study revisits the issue of accuracy in contemporary hotel valuation. The valuation results are compared to the market values of these firms to assess which technique provides the most robust and supportable estimate. ...
Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary]
(Virginia Tech, 2019-03-08)
Employees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a ...
Does International Diversification Discount Exist in the Hotel Industry? [Summary]
(Virginia Tech, 2019-03-08)
The primary objective of this study was to investigate the value of international diversification in hotel firms.