The article aims to examine the effects of variables on outsourcing decisions in the hotel industry in Thailand. It specifically seeks to test and evaluate a theoretical framework that combines transaction cost economics ...

This research reports on a qualitative survey of hotel guest loyalty. The approach was unusual in several ways: It sought to measure loyalty in the general population of hotel users rather than selecting a population already ...

To participate effectively in the present Chinese hotel market, multinational companies must achieve a competitive advantage, which they attain by building the brand. This study promotes employee brand understanding as a ...