This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.

Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...

This study results strongly support the standpoint that rating or symbols on the hotel booking platform are more effective than the review content itself. Also for hospitality managers, it is recommended to take a look at ...

From the study, several suggestions were given for service and experience-oriented tourism and hospitality industries in Vienna. First, setting and maintaining a CRM database is required the first step in order to make ...

Regarding the result of the research, hotel managers should provide their lowest room rate to more OTAs in order to expand their customer base. And it appears that some three-star hotels’ room rates are higher than those ...

According to the research, it is recommended for limited-service hotels to allow their sales managers to focus on specific sales activities rather than on marketing or operational activities that are not relevant to ...