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    Business, Technology, and Marketing Trends Influencing the Financial Performance of The Hotel Industry [Summary] 

    Novikova, Olga (Virginia Tech, 2019-02-26)
    In today’s world, hotel organizations contend with a highly competitive environment—an environment that is saturated with new technologies, customers who expect superior service, a drive toward innovation, and the challenge ...
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    Localized Revenue Implications of Severe Tornado Outbreaks on the Lodging Industry [Summary] 

    Novikova, Olga (Virginia Tech, 2019-02-26)
    In 2011, significant tornado outbreaks occurred throughout the United States. The property damage from these tornadoes was record breaking at over $28 billion. The impact of these tornadic events on the lodging industry, ...
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    A Reexamination of Current Hotel Valuation Techniques – Which Approach is More Realistic? [Summary] 

    Novikova, Olga (Virginia Tech, 2019-02-26)
    This study revisits the issue of accuracy in contemporary hotel valuation. The valuation results are compared to the market values of these firms to assess which technique provides the most robust and supportable estimate. ...
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    Quality and Pricing in the Hotel Industry [Summary] 

    Novikova, Olga (Virginia Tech, 2019-03-05)
    Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price ...
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    Categorizing peer-to-peer review site features and examining their impacts on room sales [Summary] 

    Novikova, Olga (Virginia Tech, 2019-03-05)
    This study examines the impacts of online review features on hotel Online Room Sales for various types of hotel segments utilizing a dataset that includes 227,378 post-purchase customer review comments for 1,092 hotels. ...
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    Using Role Play in Hospitality Sales Courses [Summary] 

    Novikova, Olga (Virginia Tech, 2019-03-05)
    The curriculum of a typical four-year I baccalaureate program in hospitality management often encompasses a broad spectrum of subjects and competencies. Many of these are vital to successful functioning in a business ...
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    Financial Impact of LEED and Energy Star Certifications on Hotel Revenues [Summary] 

    Novikova, Olga (Virginia Tech, 2019-02-26)
    This study examines the topline performance of a cross-section of hotels in the United States from 2009 to 2013 to test whether eco-labeled (LEED or Energy Star, in particular) properties generated revenue performance ...
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    Exploring the Role Of Human Judgment in Making Discount Decisions in the Lodging Industry [Summary] 

    Novikova, Olga (Virginia Tech, 2019-02-26)
    This study assesses the process of making pricing decisions, specifically discounts, in the lodging industry. The findings of the study enhanced the understanding of how management’s discount choice was constructed. Different ...
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    The influence of internet customer reviews on the online sales and prices in hotel industry [Summary] 

    Novikova, Olga (Virginia Tech, 2019-03-05)
    In this paper, the impact of two service quality metrics (star rating and customer rating) on hotel room sales and prices was investigated. Two of the most popular tourist destinations in the world, Paris and London, were ...
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    Important Elements of Hotel-Meeting Planner Contracts: An Exploratory Study [Summary] 

    Novikova, Olga (Virginia Tech, 2019-03-05)
    Contracts between meeting planners and hotels are getting longer and more complex to protect the interests of both parties. Unlike many other industries, there is no standard contract for use between meeting planners and ...

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    Content Type
    Summary (10)
    Subjecthotel industry (3)hospitality (2)lodging industry (2)RevPar (2)APEX (1)... View MoreDate Issued2019 (10)Author
    Novikova, Olga (10)
    Has File(s)
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    If you believe that any material in VTechWorks should be removed, please see our policy and procedure for Requesting that Material be Amended or Removed. All takedown requests will be promptly acknowledged and investigated.

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