This empirical analysis of hotel properties in south-western Turkey draws on the market orientation, strategy, and capabilities literature to highlight the benefits of a differentiation strategy and customer-value focus ...

Quality is a price determinant in most products. However, establishment of a quality evaluation for the consumer is not an easy proposition. In the hospitality industry, fortunately, room quality evaluation and price ...

The curriculum of a typical four-year I baccalaureate program in hospitality management often encompasses a broad spectrum of subjects and competencies. Many of these are vital to successful functioning in a business ...

Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...

The hospitality industry in America is highly competitive, with numerous brands offering thousands of products targeting different types of American consumers. The Brisoux and Laroche (1980) model shows that when a ...

In this paper, the definition of hospitality organizational culture is redefined. ⠀It recognizes its elements/dimensions and provides a conceptual framework to determine the impact of hospitality culture in non-hospitality ...

This study was undertaken in 2003 visioning the trends and Issues in Tourism and Hospitality Higher Education. This recognizes five causes of change: the socio-economic and technological environment; global competition; ...

The overall objective of this research was to widen the understanding of the importance of Wi-Fi while booking rooms online. Free Wi-Fi is now the most important amenity for hotels, according to recent studies. The results ...

The environment is an intrinsic component of most tourism products, and in segments, such as rural and outdoor tourism, it is the reason for their existence. In recent years, tourists have been including respect for the ...

What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person’s experience in ...