Now showing items 1-10 of 28
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
Mobile Technology Adopted in Hotel Sales [Summary]
(Virginia Tech, 2015)
Mobile technology has advanced rapidly and significantly, and has shown great promise and potential for hotel use. However, the previous research studies have focused mainly on what the impact of mobile technology on hotels ...
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...
“Where you do it” matters: The impact of hotels’ revenue-management implementation strategies on performance [Summary]
(Virginia Tech, 2017-10)
This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, ...
On revenue management and the use of occupancy forecasting error measures [Summary]
(Virginia Tech, 2014-08)
This study aims to draw the attention of the revenue management academic community to inherent problems in forecasting accuracy measurement, and to initiate a critical discussion about forecast quality assessment in hotels.
Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context [Summary]
(Virginia Tech, 2020-02-12)
Throughout hospitality literature the idea of brand love is constantly being examined, as are numerous perspectives throughout sociology. But the relationship between engagement process and brand love has been largely ...
Airbnb’s effect on hotel sales growth [Summary]
The research has managerial implications regarding the hotel industries and the disruptive business. For the research, it imposes the longitudinal data and mixed model methodology more importance than previous cross-sectional ...
Staying in a hotel or peer-to-peer accommodation sharing? A discrete choice experiment with online reviews and discount strategies [Summary]
(Virginia Tech, 2020-12-13)
According to the research result, it is suggested for all lodging industry to reduce their effort on designing pricing strategies for consumer attractions. Second, P2P and hotel management should implement different ...
Online Hotel Reviews: Rating Symbols or Text… Text or Rating Symbols? That Is the Question! [Summary]
(Virginia Tech, 2020-11-29)
This study results strongly support the standpoint that rating or symbols on the hotel booking platform are more effective than the review content itself. Also for hospitality managers, it is recommended to take a look at ...