Now showing items 1-4 of 4
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...
Staying in a hotel or peer-to-peer accommodation sharing? A discrete choice experiment with online reviews and discount strategies [Summary]
(Virginia Tech, 2020-12-13)
According to the research result, it is suggested for all lodging industry to reduce their effort on designing pricing strategies for consumer attractions. Second, P2P and hotel management should implement different ...
Role of user-generated photos in online hotel reviews: An analytical approach [Summary]
(Virginia Tech, 2020-12-06)
The research shows photo-embedded online hotel reviews contain informational values just like the textual contents. Especially, it turned out from the study that guests who stayed at the two-star hotels put more core ...
A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism [Summary]
(Virginia Tech, 2020-11-07)
The research shows that review websites are not created equal. That means each website has different qualities and traits such as customer segments. Hospitality industry practitioners should know that and make a clever ...