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Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
An introduction to helpful forecasting methods for hotel revenue management [Summary]
(Virginia Tech, 2016-09)
Revenue management is a key tool for hotel managers’ decision-making process. Cutting-edge revenue management systems have been developed to support managers’ decisions and all have as an essential component an accurate ...
Meeting revenue management challenges: Knowledge, skills and abilities [Summary]
(Virginia Tech, 2016-08)
Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and ...
An untapped gold mine? Exploring the potential of market basket analysis to grow hotel revenue [Summary]
(Virginia Tech, 2016-07)
Market Basket Analysis identifies and predicts the purchasing behavior of customers based on the expenditure patterns of all previous customers. While widely applied in retail contexts, its use in hospitality is limited. ...