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Why is a change of company pricing policy so hard to implement? [Summary]
(Virginia Tech, 2018-01)
This paper analyzes the process of changing a competition-oriented room rate pricing approach into a company-wide value-based pricing process from the perspective of the resource-based view. From a sample of 33 hotels in ...
Decomposition methods for dynamic room allocation in hotel revenue management [Summary]
(Virginia Tech, 2018-11-16)
Long-term stays are quite common in the hotel business. Consequently, it is crucial for the hotel managements to consider the allocation of available rooms to a stream of customers requesting to stay multiple days. This ...
Dynamics of pricing and non-pricing strategies, revenue management performance and competitive advantage in hotel industry [Summary]
(Virginia Tech, 2018-10)
This research attempts to establish linkages between the dimensions of pricing and non-pricing strategies adopted in hotels in Qatar on the revenue management performance and the gaining of the competitive advantage in ...