Now showing items 1-1 of 1
Multi-Click Attribution in Sponsored Search Advertising: An Empirical Study in Hospitality Industry [Summary]
(Virginia Tech, 2020-03-06)
Sponsored search advertising has become a dominant form of advertising for many firms in the hospitality vertical, with Priceline and Expedia each spending in excess of US$2 billion in online advertising in 2015. Given the ...