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    Structure and Design on Menus in Hospitality in Serbia as a Significant Sales Tool in Tourism [Summary] 

    Kalenjuk, B.; Tešanović, D.; Banjac, M. (Virginia Tech, 2016)
    Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...
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    Trends and Issues in Tourism and Hospitality Higher Education: Visioning the Future [Summary] 

    Kamruzzaman, Md (Virginia Tech, 2020-02-13)
    This study was undertaken in 2003 visioning the trends and Issues in Tourism and Hospitality Higher Education. This recognizes five causes of change: the socio-economic and technological environment; global competition; ...
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    Conceptualising Tourist Based Brand-Equity Pyramid: An Application of Keller Brand Pyramid Model to Destinations [Summary] 

    Honerkamp, Vincent (Virginia Tech, 2020-03-12)
    Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for ...
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    A Bibliometric Analysis of Lodging-Context Research from 1990 to 2016 [Summary] 

    Kamruzzaman, Md (Virginia Tech, 2020-03-06)
    This study presented a bibliometric analysis of lodging-context research by addressing the trend in the number of publications from year to year according to academic journals; most prolific contributors according to author, ...

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    Content Type
    Summary (4)
    Subject
    hospitality (4)
    tourism (4)
    bibliometric studies (1)design (1)education (1)... View MoreDate Issued2020 (3)2016 (1)AuthorKamruzzaman, Md (2)Banjac, M. (1)Honerkamp, Vincent (1)Kalenjuk, B. (1)Tešanović, D. (1)Has File(s)Yes (4)

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