Now showing items 1-2 of 2
How economic crisis affects revenue management: the case of the Prague Hilton hotels [Summary]
(Virginia Tech, 2017-01-18)
This study explores revenue management practices in two Prague hotels throughout the past years of economic crisis. Data were collected through participant observation, accessing company documents, and by soliciting inputs ...
Effects of Revenue Management Pricing Strategies on Perceived Fairness [Summary]
(Virginia Tech, 2017-10-05)
This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers’ perceived fairness. The outcome of this study offers a ...