This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach ...

Through qualitative research, few things can be implied theoretically and managerially. The research finds that digital transformation in hotel revenue management is executed on the different levels of sophistication. ...

It has been considered a dilemma for a long time to choose between building a good customer relationships and immediate revenue earning. Through the study, however, it was possible to figure out the potential conflict ...