Now showing items 1-2 of 2
Digital transformation and revenue management: Evidence from the hotel industry [Summary]
(Virginia Tech, 2020-10-11)
Through qualitative research, few things can be implied theoretically and managerially. The research finds that digital transformation in hotel revenue management is executed on the different levels of sophistication. ...
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]
(Virginia Tech, 2020-11-01)
It has been considered a dilemma for a long time to choose between building a good customer relationships and immediate revenue earning. Through the study, however, it was possible to figure out the potential conflict ...