Now showing items 1-4 of 4
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument [Summary]
(Virginia Tech, 2014-10)
This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey ...
Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
(Virginia Tech, 2015-05)
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
Impact of the Irish smoking ban on sales in bars using a large business-level data set from 1999 to 2007 [Summary]
(Virginia Tech, 2014)
Background Ireland introduced comprehensive smoke-free workplace legislation in 2004. This study evaluates the economic impact of the workplace smoking ban on the value of sales in bars. The results indicate that although ...
Effects of crowdvoting on hotels: the Booking.com case [Summary]
(Virginia Tech, 2017)
This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting ...