Now showing items 1-3 of 3
The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
(Virginia Tech, 2013)
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...
The use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]
(Virginia Tech, 2017-10)
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...