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Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
A Note on the Effects of Popular Music Concerts on Hospitality Sales: The Case of Waterfront Concerts in Bangor, Maine [Summary]
(Virginia Tech, 2014)
This piece examines the local tourism-related expenditures made by attendees at large, outdoor popular music concerts held from 2010 to 2012 in Bangor, Maine. A regression analysis of the relationship between monthly taxable ...
Structure and Design on Menus in Hospitality in Serbia as a Significant Sales Tool in Tourism [Summary]
(Virginia Tech, 2016)
Written offers represent the image of the operations of each hospitality facility, including a la carte menus that have the most important role. Proper structuring, number of meals, information about food and design, to a ...