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Now showing items 1-10 of 14
The Uniqueness of Revenue Management Approaches in Nontraditional Settings: The Case of The Golf Industry [Summary]
(Virginia Tech, 2019-02-22)
This study focuses on two demand and supply characteristics that may affect the transferability of revenue management (RM) practices from traditional (e.g., hotels) to nontraditional (e.g., golf, restaurants, entertainment ...
How economic crisis affects revenue management: the case of the Prague Hilton hotels [Summary]
(Virginia Tech, 2017-01-18)
This study explores revenue management practices in two Prague hotels throughout the past years of economic crisis. Data were collected through participant observation, accessing company documents, and by soliciting inputs ...
Estimating Future Room Occupancy Fluctuations to Optimize Hotel Revenues [Summary]
(Virginia Tech, 2015-09-25)
This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach ...
The Role Demographics Have on Customer Involvement in Obtaining a Hotel Discount and Implications for Hotel Revenue Management Strategy [Summary]
(Virginia Tech, 2012-06-15)
This study attempted to focus attention back on identifying consumers based on certain demographics. The purpose of this study was to examine the role of gender, age, education, and income in influencing consumer's level ...
Minimum Length-of-Stay Requirements as Part of Hotel Revenue Management Systems [Summary]
(Virginia Tech, 2013-04-15)
Many hotels have instituted revenue management systems that incorporate minimum length of stay requirements. The hotel will refuse to book the room unless the traveler agrees to book for two, three, or more nights. The ...
Predictors of Career Success Among Lodging Revenue Managers: Investigating Roles of Proactive Work Behaviors [Summary]
(Virginia Tech, 2019-02-19)
This study integrated the growing literature of proactive work behavior with career success among lodging revenue managers. Proactive work behavior is a timely, relevant, and important research topic for today’s workplaces ...
The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
(Virginia Tech, 2013)
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...
Effects of Revenue Management Pricing Strategies on Perceived Fairness [Summary]
(Virginia Tech, 2017-10-05)
This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers’ perceived fairness. The outcome of this study offers a ...
Profiting through teamwork: The role of the revenue management and sales functions in group revenue management [Summary]
(Virginia Tech, 2011-10-14)
Revenue management and sales staffs collaborate substantially in making decisions regarding rate setting, accepting group business, and forecasting. However, according to a survey of 82 sales and revenue management executives ...
Future Issues in Sales, Marketing, and Revenue Management in Greater China: What Keeps You Up at Night? [Summary]
(Virginia Tech, 2011-08-25)
“Recognizing the current global economic crisis, what do you feel are the key impacts it will have on (sales, marketing, or revenue management) in the hospitality industry in the next 5 years within the Greater China ...