The hospitality industry in America is highly competitive, with numerous brands offering thousands of products targeting different types of American consumers. The Brisoux and Laroche (1980) model shows that when a ...

In this paper, the definition of hospitality organizational culture is redefined. ⠀It recognizes its elements/dimensions and provides a conceptual framework to determine the impact of hospitality culture in non-hospitality ...

This study was undertaken in 2003 visioning the trends and Issues in Tourism and Hospitality Higher Education. This recognizes five causes of change: the socio-economic and technological environment; global competition; ...

The overall objective of this research was to widen the understanding of the importance of Wi-Fi while booking rooms online. Free Wi-Fi is now the most important amenity for hotels, according to recent studies. The results ...

The environment is an intrinsic component of most tourism products, and in segments, such as rural and outdoor tourism, it is the reason for their existence. In recent years, tourists have been including respect for the ...

What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person’s experience in ...

Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for ...

Consumer-generated product reviews are a driving force behind online purchases; at the same time, unfavorable reviews can discourage interested online shoppers and eventually hurt the brand. The objective of this exploratory ...

In summary, the field of hospitality has interesting and interdependent relationships with its constituent industries (lodging, foodservice, travel, leisure, attractions, and conventions). Each independent industry takes ...

With the rapid growth of online booking channel in hospitality industry, the impact of online word-of- mouth on hotel sales has become a popular topic among researchers and practitioners. Prior research mainly focuses on ...