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Now showing items 11-20 of 88
Customer Engagement in Hospitality and Tourism Services [Summary]
(Virginia Tech, 2020-02-25)
Marketing research has shown that customer relationship management can reduce the consequences of service failure. But the question is for how long an instance of Customer Engagement (CE) may influence a current critical ...
Proposed Lease Accounting Changes: Implications for the Restaurant and Retail Industries [Summary]
(Virginia Tech, 2020-03-06)
This study investigated the impact of operating lease capitalization on financial statements and financial ratios for firms in the restaurant and retail industries from 2006 to 2008. The results of this study revealed that ...
Leadership in the Service of Hospitality [Summary]
(Virginia Tech, 2020-02-13)
This research has suggested that the next phase in the development of leadership is servant leadership, in which the leader aims to support and inspire followers. The consequences for the hospitality industry are important, ...
Using Multimedia in Hospitality Training [Summary]
(Virginia Tech, 2020-02-13)
Computer-based interactive simulations incorporate educational tools to satisfy the needs and level of learning of the viewer. Research have found that interactive instruction for individuals and communities improves ...
Signaling Service Quality via Website e-CRM Features: More Gains for Smaller and Lesser Known Hotels [Summary]
(Virginia Tech, 2020-03-18)
This article presents two studies on the signaling effects of hotel e-CRM quality. Study 1 found positive effects of e-CRM quality on potential customers’ expectations for hotel service quality, trust in and satisfaction ...
Tourism after Corona: Impacts of COVID 19 Pandemic and Way Forward For Tourism, Hotel and Mice Industry in Sri Lanka [Summary]
(Virginia Tech, 2020-05-11)
Presently, this unprecedented public health crisis has become a catastrophic economic crisis to the entire globe and consequently the tourism hotel and event sector. The recovery has to be gradual parallel to the recovery ...
The effect of economic crises, epidemics and terrorism on tourism [Summary]
(Virginia Tech, 2020-05-11)
The results suggest that incidents of terrorism, epidemics and economic crises have a differential impact on the movement of tourists from various countries of origin to various destination countries. The findings for our ...
What Disgusts Consumers in the Hospitality Industry: The Consumer Reaction to Environmental Contamination Model [Summary]
(Virginia Tech, 2020-05-11)
Because consumers do not have access to microbiological assessments of their environment, they rely on their perceptions of cleanliness and the possibility of environmental contamination.
Perceptions about what defines ...
International Tourism and its Global Public Health Consequences [Summary]
(Virginia Tech, 2020-05-11)
National, regional, and local tourism bodies need to encourage research by task forces and individuals that will develop more coordinated contingency programs and bolster public health readiness.
The travel industry is ...
Price-Sensitivity Measurement: a Tool for Restaurant Menu Pricing [Summary]
(Virginia Tech, 2020-02-25)
The results of the study show that the PSM technique can be successfully applied to a restaurant. Thus, it supports and extends the prior work of Lewis and Shoemaker (1997). This study was able to establish an indifference ...