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Severe acute respiratory syndrome (SARS) and coronavirus disease-2019 (COVID-19): From causes to preventions in Hong Kong [Summary]
(Virginia Tech, 2020-05-03)
Hong Kong has been recently attacked by the coronavirus disease-2019 (COVID-19). In late January 2020, it's shown a steadily increasing trend of confirmed cases. There is a 257 in total infected cases confirmed including ...
Ethical Hospitality Marketing, Brand- Boosting and Business Sustainability [Summary]
(Virginia Tech, 2020-02-24)
Hotel directors and especially the marketers, face ethical challenges on a daily basis. Nonetheless very few tend to consider some aspects of their daily operations to be issues relating to ethics at all. In the past it ...
The Importance of Sales Managers' Activities and Time Allocation Toward Job Success in Lodging Properties [Summary]
(Virginia Tech, 2020-02-12)
The changes taking place in travel and tourism within the United States over recent years have caused the role of sales in the lodging industry to become increasingly competitive. Understanding the tasks and how sales ...
Yield Management in Hotel Room Pricing With Online Channel Manager [Summary]
(Virginia Tech, 2020-02-12)
The technology’s usage is increasing day by day in marketing distribution channels in the hospitality firms. The channel manager software is one of the application of the technology to efficiently improve the revenue in ...
Salespeople Motivation as Key Factor in Achieving Sales Management Goals in Hotel Industry [Summary]
(Virginia Tech, 2020-02-12)
Sales management activities such as monitoring, directing, evaluation and rewarding represents useful ways for increasing the salesperson job satisfaction and organizational commitment. Motivating the sales effort usually ...
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry [Summary]
(Virginia Tech, 2020-02-24)
In the context of the U.S. lodging industry (1994–2012), the authors empirically quantify the effects of the two main factors driving the rebranding effects identified by the theoretical branding literature—(1) the brand ...
Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation [Summary]
(Virginia Tech, 2020-02-24)
This paper discusses tourism innovation developed by hosts of sharing accommodation, based on the outcomes of guests’ value co-creation. In this process, relationship marketing is a central aspect of peer-to-peer business ...
Internal Market Orientation and Organizational Citizenship Behaviour in the Hospitality Industry--A Literature Review [Summary]
(Virginia Tech, 2020-02-17)
Service is a vital aspect of the hospitality industry. Excellent service influences a guest’s
decision to return to the hotel. Support and cooperation among hotel employees are key factors in improving service quality. ...
Managers' leadership, compensation and benefits, and departments’ performance: Evidence from upscale hotels in Australia [Summary]
(2020-02-24)
As hotels strive to improve their management practices, managers' leadership style has been recognized for its influence on hotel departments' performance. Focusing on the practice of transformational and transactional ...
Comparison of Measures adopted to combat COVID 19 Pandemic by different countries in WHO regions [Summary]
(Virginia Tech, 2020-05-17)
Since the emergence of Corona Virus Disease 19 (COVID 19) in China in December 2019, a lot of significant decisions have been taken by the World Health Organization (WHO) and several countries across the globe. As the world ...