Now showing items 11-20 of 371
Market orientation in mid-range service, urban hotels: How to apply the MKTOR instrument [Summary]
(Virginia Tech, 2014-10)
This work analyses market orientation (MO) within hotels and its impact on business performance (marketing, economic and financial results). To achieve this, after developing a measurement scale based on MKTOR, a survey ...
Impact of hotel website quality on online booking intentions: eTrust as a mediator [Summary]
(Virginia Tech, 2015-05)
Growing competitiveness in the marketplace pushes hoteliers to fully take advantage of their websites as a marketing tool. This study proposed that a trusting relationship with customers could be developed by investing in ...
The smoking ban next door: do hospitality businesses in border areas have reduced sales after a statewide smoke-free policy? [Summary]
(Virginia Tech, 2015-01)
Despite numerous studies demonstrating no significant economic effects on hospitality businesses following a statewide smoke-free (SF) policy, regional concerns suggest that areas near states without SF policies may ...
How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy? [Summary]
(Virginia Tech, 2015-08)
This paper report results from a study on the influence of hotel pricing on guest satisfaction in the context of room products and F&B products in Taiwanese international tourist satisfaction. It is found that the hotel ...
Does advertising spending improve sales performance? [Summary]
(Virginia Tech, 2015-07)
Hotel managers and investors commonly analyze the impact of advertising spending on firm performance. This paper investigates such an impact using a comprehensive framework incorporating the moderating effects of hotel ...
Turning Hotel Employees into Brand Champions: The Roles of Well-Connected Leaders and Organizational Identification [Summary]
(Virginia Tech, 2019-03-08)
Employees’ positive word of mouth (WOM) about hotel brands has a profound impact on customer choice and hotel effectiveness. On the basis of social identity theory and social information processing theory, we posit a ...
Does International Diversification Discount Exist in the Hotel Industry? [Summary]
(Virginia Tech, 2019-03-08)
The primary objective of this study was to investigate the value of international diversification in hotel firms.
The differential effects of the quality and quantity of online reviews on hotel room sales [Summary]
(Virginia Tech, 2014-05-06)
While it is generally accepted that hotel reviews and ratings posted on travel websites drive hotel sales and revenue, the effects of reviews can be parsed into volume (the number of reviews about a hotel) and valence (the ...
Optimal room charge and expected sales under discrete choice models with limited capacity [Summary]
(Virginia Tech, 2016-08)
In this paper, researchers introduce a model that incorporates features of the fully transparent hotel booking systems and enables estimates of hotel choice probabilities in a group based on the room charges. Firstly, the ...
Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter? [Summary]
(Virginia Tech, 2015)
The purpose of this paper is to investigate the impact of members’ active participation in customer– brand relationships, considering brand trust and brand commitment in an online community context. It also investigates ...