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Now showing items 11-20 of 28
Challenges of marketing and sales management in a city hotel - Using the example of hotel zeitgeist vienna [Summary]
(Virginia Tech, 2020-11-29)
From the study, several suggestions were given for service and experience-oriented tourism and hospitality industries in Vienna. First, setting and maintaining a CRM database is required the first step in order to make ...
Does Airbnb have a homogenous impact? Examining Airbnb’s effect on hotels with different organizational structures [Summary]
(Virginia Tech, 2020-11-07)
The research indicates that measures of incumbents to lower the price to compete with Airbnb type of lodging might eventually lead to weakening their competitiveness in the long term. It is suggested for incumbents to ...
Role of user-generated photos in online hotel reviews: An analytical approach [Summary]
(Virginia Tech, 2020-12-06)
The research shows photo-embedded online hotel reviews contain informational values just like the textual contents. Especially, it turned out from the study that guests who stayed at the two-star hotels put more core ...
A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism [Summary]
(Virginia Tech, 2020-11-07)
The research shows that review websites are not created equal. That means each website has different qualities and traits such as customer segments. Hospitality industry practitioners should know that and make a clever ...
What can big data and text analytics tell us about hotel guest experience and satisfaction? [Summary]
(Virginia Tech, 2020-11-07)
Through this research done by analyzing an enormous amount of texts, it is implied that the hygiene factor is important for hotel guests enjoying the hotel experience. Moreover, since there is a strong association between ...
Hotel managers’ perceptions towards the use of robots: A mixed-methods approach [Summary]
(Virginia Tech, 2020-12-13)
From the study, few findings can be discovered. First, robots can be used for dirty and dangerous tasks like cleaning and disinfection for human employees’ health and fewer workplace accidents. Moreover, repetitive and ...
Technology innovations towards reducing hospitality human resource costs in Langkawi, Malaysia [Summary]
(Virginia Tech, 2020-12-06)
Though this research was planned for Malaysia’s hospitality industry development, it left lessons to learn. It is showed that hotels in Langkawi implemented ICT for reducing labor costs from a human resource management ...
Factors affecting customers’ intention to use of location-based services (LBS) in the lodging industry [Summary]
(Virginia Tech, 2020-12-06)
The research suggests that LBS service providers should acknowledge that location awareness is the most influential attribution among variables that affect user attitudes. Practitioners should know that developing technology ...
Understanding Satisfied and Dissatisfied Hotel Customers: Text Mining of Online Hotel Reviews [Summary]
(Virginia Tech, 2020-09-20)
This article examines the satisfaction and dissatisfaction of hotel customers through Text mining hotel reviews online. The study shows that satisfied customers often mentioned that they liked intangible factors during ...
Hotel revenue management for the transient segment: taxonomy-based research [Summary]
(Virginia Tech, 2020-09-20)
This article tried to examine previous researches in hotel revenue management using the methodology named taxonomy used in the information system field and compare practitioner system in terms of functionality. Finally, ...