Now showing items 11-14 of 14
Hotel revenue management for the transient segment: taxonomy-based research [Summary]
(Virginia Tech, 2020-09-20)
This article tried to examine previous researches in hotel revenue management using the methodology named taxonomy used in the information system field and compare practitioner system in terms of functionality. Finally, ...
The emerging trend of hotel total revenue management [Summary]
(Virginia Tech, 2020-11-22)
From the research, 12 experts from the industry shared valuable insights about total revenue management’s present and future. Few suggestions were provided; first, hotels should value their revenue management employees not ...
Digital transformation and revenue management: Evidence from the hotel industry [Summary]
(Virginia Tech, 2020-10-11)
Through qualitative research, few things can be implied theoretically and managerially. The research finds that digital transformation in hotel revenue management is executed on the different levels of sophistication. ...
Relationship or revenue: Potential management conflicts between customer relationship management and hotel revenue management [Summary]
(Virginia Tech, 2020-11-01)
It has been considered a dilemma for a long time to choose between building a good customer relationships and immediate revenue earning. Through the study, however, it was possible to figure out the potential conflict ...