Now showing items 11-20 of 25
Advertising Efficiencies In The Hospitality And Tourism Industry [Summary]
(Virginia Tech, 2008-12)
Advertising provides growth in sales volume for the new products and services. The hospitality industry relies heavily on advertising through travel journals and travel sections of print media, television media, and the ...
Recognizing Distributive or Integrative Negotiation Opportunities in Marketing Channels: The Conceptualization of Adaptive Negotiations [Summary]
(Virginia Tech, 2014)
One of the fundamental approaches to the study of negotiations between marketing members is an examination of the distinctions between the distributive and integrative orientation. Application of this paradigm would be ...
The Impact of Discounting Room Rates on In-house restaurant sales [Summary]
(Virginia Tech, 2013)
This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...
Much ado about nothing? Smoking bans and Germany's hospitality industry [Summary]
(Virginia Tech, 2012)
Over the past years, public smoking bans have been introduced in most European countries. Unlike elsewhere, in Germany, such bans were introduced at the state level at different points in time, which provides important ...
A Note on the Effects of Popular Music Concerts on Hospitality Sales: The Case of Waterfront Concerts in Bangor, Maine [Summary]
(Virginia Tech, 2014)
This piece examines the local tourism-related expenditures made by attendees at large, outdoor popular music concerts held from 2010 to 2012 in Bangor, Maine. A regression analysis of the relationship between monthly taxable ...
The use of odd-ending numbers in the pricing of five tourism services in three different cultures [Summary]
(Virginia Tech, 2017-10)
The study measured the extent to which the 1 through 9 digits was used as price endings by suppliers of five tourism services in three different cultures represented by New York City, Seoul, and Shanghai. Four results ...
Sales of healthy choices at fast food restaurants in Australia [Summary]
(Virginia Tech, 2012-04-01)
Some fast food chains have introduced healthier options, however, sales data for these menu items are not publicly available. This study aimed to observe healthy and unhealthy meal purchases in Australian fast food stores
The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors [Summary]
(Virginia Tech, 2008-09)
With the increasing popularity of online shopping and being the most populated country in the world, China is one of the major online markets now and is likely to become the largest market in the future. In the academic ...
Impact of Weather on Downhill Ski Lift Ticket Sales [Summary]
(Virginia Tech, 2008-07-07)
Skiing heavily relies on specific weather and environmental conditions to make participation both feasible and enjoyable. The lack of published research on the relationships among ski activity, weather, and climate is, ...
Evaluation of hotel website contents: existence-importance analysis [Summary]
(Virginia Tech, 2016-09-26)
The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study ...