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Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry [Summary]
(Virginia Tech, 2020-01-12)
Over the last decade, scholars have recently emphasized the need for tourism marketers to orchestrate the wide range communication activities and forms via the adoption of Integrated Marketing Communication (IMC). However, ...
Are the States United? An Analysis of U.S. Hotels' Offers Through TripAdvisor's Eyes [Summary]
(Virginia Tech, 2020-02-12)
This empirical data-driven research aims to unveil thought-provoking insights on
the U.S. hotel offer across its 50 states. Information of more than 30,000 hotels was collected through web scraping from TripAdvisor. Using ...
Only one room left! How scarcity cues affect booking intentions on hospitality platforms [Summary]
(Virginia Tech, 2020-02-12)
Communication of scarcity has emerged as a fundamental marketing principle in electronic commerce and for hospitality platforms in particular. We investigate the effect of scarcity cues on consumer behavior. First, we ...
Creating a Hospitality Sales Management Course on the Web: Lessons for the Beginner [Summary]
(Virginia Tech, 2020-02-12)
What can traditionally experienced faculty expect when training for, designing, and implementing his or her first undergraduate university Web-based course? This case study describes one faculty person’s experience in ...
Governing community relocation after major disasters: An analysis of three different approaches and its outcomes in Asia [Summary]
(Virginia Tech, 2020-04-15)
Over the past decade, post-disaster recovery efforts have increasingly aimed to relocate communities, with the idea that well-designed plans and implementation will lead to increased resilience. While the rationale has ...
Managing threats in the global era: The impact and response to SARS [Summary]
(Virginia Tech, 2020-04-06)
In early 2003, the SARS virus brought disruption of public and business activities in many areas of the world, particularly Asia. As a result of its impact, SARS quickly established itself as a new kind of global uncertainty ...
Responding to crisis: severe acute respiratory syndrome (SARS) and hotels in Singapore [Summary]
(Virginia Tech, 2020-04-06)
The sudden outbreak of severe acute respiratory syndrome (SARS) in Singapore in 2003 was a grave crisis for the tourism industry as a whole and highlights the importance of effectively managing and planning for such ...
Review and analysis of current responses to COVID-19 in Indonesia: Period of January to March 2020 [Summary]
(Virginia Tech, 2020-04-15)
The world is under pressure from the novel COVID-19 pandemic. Indonesia is the fourth most populous country in the world and predicted to be affected significantly over a longer time period. Our paper aims to provide ...
Coronavirus pandemic and tourism: Dynamic stochastic general equilibrium modeling of infectious disease outbreak [Summary]
(Virginia Tech, 2020-04-06)
Highlights
• We propose a DSGE model to examine the impact of the coronavirus outbreak on tourism. • The model is generalizable to any epidemic.
• The model supports the policy of providing tourism consumption vouchers ...
Modeling consumer distrust of online hotel reviews [Summary]
(Virginia Tech, 2020-02-24)
The online reviews literature has tended to focus on exploring perspectives such as the recipient’s attitude, reviews’ message-based factors, reviews’ trustworthiness, and hotel sales. But research fails to address the ...