Despite prior studies, little has been done to understand the advertising carry-over effect. The purpose of this study is to investigate the heterogeneous attributes of the carry-over effect by focusing on the differences ...

This paper aims to examine the effects of traditional customer satisfaction (CS) relative magnitude and social media review ratings on hotel performance and to explore which online travel intermediaries’ review ratings ...

This study investigates whether discounting hotel room rates during low seasons of demand influences in-house hotel restaurant sales in a positive way. A linear regression function was utilized to assess the relationship ...

The objective of the paper is to study the impact that hotel guests reviews posted on consumer-generated websites have on the consumer decision-making process and service expectations.

This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.

Pre-employment drug testing in the workplace has often been adopted by hospitality organizations both nationally and internationally due to the acceptance of conventional wisdom that drug-using workers have substantially ...

Over the past years, public smoking bans have been introduced in most European countries. Unlike elsewhere, in Germany, such bans were introduced at the state level at different points in time, which provides important ...

This piece examines the local tourism-related expenditures made by attendees at large, outdoor popular music concerts held from 2010 to 2012 in Bangor, Maine. A regression analysis of the relationship between monthly taxable ...

Mobile technology has advanced rapidly and significantly, and has shown great promise and potential for hotel use. However, the previous research studies have focused mainly on what the impact of mobile technology on hotels ...

The purpose of this study is to provide a domain statement for hospitality marketing research. The objectives of the study are to analyze the evolution of hospitality marketing research over the past 25 years, determine ...