Now showing items 1-3 of 3
Brand Management in Hospitality: An Empirical Test of The Brisoux-Laroche Model [Summary]
(Virginia Tech, 2020-02-12)
The hospitality industry in America is highly competitive, with numerous brands offering thousands of products targeting different types of American consumers. The Brisoux and Laroche (1980) model shows that when a ...
Psychological Capital in the Quick Service Restaurant Industry: A Study of Unit-Level Performance [Summary]
(Virginia Tech, 2020-02-25)
The findings from this research suggest that organizations should implement and develop training or intervention programs designed to enhance their employees’ overall levels of PsyCap, which should then enhance group-level ...
Employee Alienation in the Quick Service Restaurant Industry [Summary]
(Virginia Tech, 2020-03-18)
Based on the findings of this exploratory study, it is possible to conclude that for the respondents represented in this sample, many QSR employees—like their counterparts in numerous manufacturing industries (Blauner, ...