Now showing items 1-2 of 2
The influence of online reviews to online hotel booking intentions [Summary]
(Virginia Tech, 2015)
This study aims to investigate the impacts of online review and source features upon travelers’ online hotel booking intentions.
The impact of online user reviews on hotel room sales [Summary]
(Virginia Tech, 2009)
Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...