Despite hospitality and tourism researchers’ recent attempts at examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, ...

According to the research result, it is suggested for all lodging industry to reduce their effort on designing pricing strategies for consumer attractions. Second, P2P and hotel management should implement different ...

The research shows photo-embedded online hotel reviews contain informational values just like the textual contents. Especially, it turned out from the study that guests who stayed at the two-star hotels put more core ...

The research shows that review websites are not created equal. That means each website has different qualities and traits such as customer segments. Hospitality industry practitioners should know that and make a clever ...